Alessandro Sorbello never thought he would end up in the marijuana industry. With a background in IT and a history of managing projects for the Italian Government, his focus was on promoting Italy and the country's cultural power. He even received a Knighthood from the President of Italy for his work with the Ministry of Foreign Affairs in 2010. But everything changed in 2016 when he decided to take a leap of faith and enter the rapidly growing world of medical cannabis.

As the CEO of Medicinal Organic Cannabis Australia (MOCA), Sorbello has transformed the company from its base in Sydney to expand into the emerging market of New Zealand. He has also formed extensive partnerships with European and Canadian cannabis cultivators. In 2019, Sorbello joined forces with OrganicMarijuana.com, an online giant, which has led to exponential growth for his company.

Despite his success, Sorbello advises those looking to enter the marijuana industry to stay focused. With so many opportunities available, it can be tempting to try to pursue multiple avenues, but it's important to stay on course and stick to the initial plan.

Another crucial aspect is financial capability. Sorbello notes that the minimum investment range for a newly constructed cultivation facility is between $5 and $12 million. This includes everything from licensing and permits to staffing, technology, security systems, legal and tax compliance, and general operational compliance. Finding investors or developing a strong financial foundation is essential for success in the industry.